Design Thinking - Dundee's Waterfront - Genna Delaney Jewellery Artist

Design Thinking – Dundee’s Waterfront

At the end of last year, I went to an important networking event ran by Dundee and Angus Chamber of Commerce. I’m normally quite nervous about going to networking events but this one was focusing on the updates of Dundee’s Waterfront and the progression of the V&A Dundee. So I made myself go along and I’m glad I did.

There was so much excitement and positivity in the room. We heard from Allan Watt with a summary about the development of the new waterfront. (Forgive me if I’ve mixed up these figures), he stated that it will create 7000 jobs, is a 1 billion investment over 240 hectares, will be split into 5 different areas. These include

The Park- airport,

The Braes- tesco, district 10 and new bridge connecting this area to the waterfront,

The Quay- clock tower, offices and flats, shed 25, the marina and fox lake,

The Port- decommissioning the rigs, and

The Front- 89,282 Sqm commercial area including the railway station with the injection of new hotels, cafes, restaurants and slessor gardens for scope with outside events. And of course lets not forget the V&A Dundee, Scotland’s first Victoria and Albert Museum which will bring international tourists and many new visitors to the city.

It’s fantastic what is happening to the waterfront but when you look up on the high street there are may empty shop units. Dundee has a high rate of unemployment with the lowest rate of pay and there is a lot of poverty in the city, so it will be a massive boost to Dundee’s economy when the developments are complete, generating many jobs and bringing new businesses to the area.

The Dundee Water Front

The Dundee Water Front

Then we heard from Andrew Cameron is one of the people involved in design within the V&A Dundee. He spoke about Design for Business and how design can help to solve peoples problems and enrich their lives. He said spoke of a fab design company called C4 who takes on interns and challenges them to create innovative products. They managed to redesign a spoon to help people with disabilities have an easier life. Designers put themselves in other peoples shoes and look in a different perspective to fix a problem.

“Businesses need to think more like designers.”

As a designer, we don’t come up with a finished product straight away. We empathise with the client, design ideas, create prototypes, refine and test them before we get to the finished product. It suddenly made me realise that I had stopped thinking like a designer and the business woman had taken over.

I remembered that I had began designing jewellery as I wanted to help people feel better about themselves. To create a special, personal piece unique to each of my clients. To Reinvent a family heirloom so that my clients can continue to wear the piece and can carry their memories with them. I also wanted to help people feel loved and special (help them celebrity their engagement or wedding day) and help people stand out, to be confident with their own individual style. I also wanted to pass on my knowledge and teach handmade skills. Andrew’s talk had helped me to start thinking like a designer again.

Andrew went on to say, the design economy is worth £71.4 billion of which Scotland represents 3.6%. People need to value design more as design is all around us. It helps societies and communities. Design solves problems and enriches peoples lives. Design encourages research and collaboration but most of all, it helps to make peoples lives easier, loved or more confident. It also made me realise that I had to value my skills as a designer and encourage people to appreciate handmade.

And the way to do this is by education and practice.

I hope I have made you rethink about how you feel about design and it’s value in people’s lives.

So how can I help to make your life more enjoyable?

Do you have a design problem for me to solve?

Would you like a special engagement ring made for your soon to be fiancee?

Do you have a big anniversary or birthday coming up?

Do you have old jewellery laying in a box that could be revamped?

Just get in touch with any of your jewellery needs.


Can't thank you enough it was exactly as we asked for and a lot more x better start saving for the Eternity ring you're going to be making next for June .... a very happy couple xx


My family bought me a voucher for a 1:1 workshop to make a silver ring for my Birthday. Genna's workshops are informative in the process of jewellery making and good fun. Genna has a lovely teaching style.

Best of all you go home with a beautiful ring you made.

I would definitely do another workshop and if I could give Genna 10 stars I would. Thank you.


Picked up my Wedding Ring today and words can't describe how happy I am. It looks amazing. Few wee (happy) tears on the way home. Thank you so much. p.s. thank you from my "Mum" too xxx


Genna design recently carried out a repair on my wife's engagement ring. I could not fault Genna's workmanship and the cost of the repair was very competitive. I would not hesitate to return in the future.


I had a fantastic time on Saturday, thanks Genna for being patient. Love my ring. Robert asked what I was making next so I might be back. Thanks once again for a great day x


Had a lovely day with Genna making our wedding rings! What a great touch to add to our special day! Would definitely recommend her to anyone looking to make their wedding rings, more than just a ring!

Stephanie 2018

Genna created my engagement and wedding ring and they are absolutely beyond perfect! She really took her time at the initial consultation and went over all of the tiniest details - when we got the pictures of the finished rings I was totally blown away - they were exactly what I had pictured in my head, if not better!!


Genna, it was lovely to meet you last evening and I just wanted to drop you a line to say thank you for the beautiful necklace. It is truly gorgeous. What a talent you have. I've not taken it off since last Thursday! I was even wearing it for Crufts all weekend!

Keep following your dream!

Jenny Campbell 2018

Really enjoyable and educational day, we both had loads of fun. Would recommend to anyone looking to make there own personalised ring

Gordon & Gill

As Alison and Ron’s neighbours we have witnessed first hand this special and devoted love and the beautiful commission pieces you made reflect beautifully their enduring love . Alison wears them with humble pride.


Today my mother enjoyed her Christmas treat from us – a four hour ring making class with jeweller Genna Delaney. She totally loved it and has made a wonderful ring. She reckons Genna is a natural teacher. As a former head teacher she’s good at spotting such talents. If you want to learn jewellery making then Genna is the person to see!

Prof Mike Press

Whoah this blog is fantastic. I love reading your posts. Keep up the good work! You know, a lot of people are searching around for this information, you can aid them greatly.


I'm over the moon with my ring! Thank you so much for creating such a beautiful piece which means so much to me. I absolutely love it.

Irene 2018

Thanks so much for the beautiful ring I bought yesterday!! Will be in touch about a commission a piece soon!!

Julia Wang, NY

Genna has lots of lovely jewellery to buy. The best things are bespoke though. She made me a few unique items using much loved heirlooms and updating them.

Bonnie Lee, TX