Exhibiting At Trade Shows - Genna Delaney Jewellery Artist

For students or other people wishing to exhibit at a trade show her are some tips to get you started.

Research the show

It is worthwhile visiting the show before you intend to exhibit as trade shows cost quite a bit of money up front before you get any money back. Sometimes it can take 3 times exhibiting at the same Trade Show to gain orders from the buyers. Once they start recognising your work and see that you are a sustainable business then they may buy. Some people are lucky and get orders straight away but it is the risk you need to take to get your work out there. So it is good to research what show(s) would be best suited to your products and find out if your target market visits the show.

Dealing with buyers

Trade Shows are totally different from a general public craft fair/exhibition as it is only for trade and people won’t buy and take the goods away with them on the day. Some galleries will ask if you do orders on a Sale or Return (SOR) basis. It is up to you if you are willing to offer this but It is good to start out with having your work on SOR so that you can get your work out there. Don’t be scared to stick to your own terms and have confidence in yourself. However, I feel that it is best to do orders on bought in, Pro-forma basis, where the gallery places an order and pays for the pieces up front before you send out the pieces. The gallery places the order at the show, then it takes 4-6 weeks (or what ever your lead time is) to make the pieces. Once the order is ready you invoice the buyer. Once payment has been made you then post out the goods.

Make sure you have Pro-forma invoices at hand, a small biography/CV, CD with images, trade catalogue with images and codes and clear price lists to give to interested buyers. I make up gallery packs so it is easy for them to take my details away and hopefully they will come back to order.

Always ask for the buyers card so you can follow up after the show and make sure you bring a notebook to take notes of what specific ranges they are interested in so you can follow up. Make sure you have worked out your trade prices properly as you don’t want to undercut yourself just to get some orders. You have to be realistic and work out how much it costs to make a piece and what you need to sell it for to cover costs and make a little something at the same time. You are not a mass produced machine so you need to make sure your prices are accurate and you are making some money.


Less is more! It has taken me a number of years to find out how best to display my jewellery. At trade shows I use glass display cabinets, with perspex blocks and busts. I am always wanting to update and change my display to keep my stand fresh and eye catching. Because I have so many different ranges I feel that cabinets are the best way to display my work. There are so many innovative ways to show off your products. Some designers display their work on a table, use shelves or hang products on the walls. You can hire furniture from the show or bring your own. One thing to take note is that you can not hammer nails into the shell scheme walls so you will have to use hooks and invisible thread or Velcro tabs to stick things to the walls.

Lighting is extremely important for jewellery so make sure the cabinets are well lit. If you are bringing lights you will have to pay for a socket. You can also hire lights from the show. Branding is extremely important so make sure you have your company name and logo and blown up images of your products on the walls. I like to have a tall folding chair so that I’m not standing all day (it also helps to keep your posture straight) and a table to put brochures, business cards on.


It is worthwhile taking a large bottle of water and some grapes on the stand. These shows can get really warm and you spend lots of time talking to potential buyers so you need to keep hydrated and your sugar levels up.

Enjoy the show and don’t put too much pressure on yourself. A smile goes a long way!


Can't thank you enough it was exactly as we asked for and a lot more x better start saving for the Eternity ring you're going to be making next for June .... a very happy couple xx


My family bought me a voucher for a 1:1 workshop to make a silver ring for my Birthday. Genna's workshops are informative in the process of jewellery making and good fun. Genna has a lovely teaching style.

Best of all you go home with a beautiful ring you made.

I would definitely do another workshop and if I could give Genna 10 stars I would. Thank you.


Picked up my Wedding Ring today and words can't describe how happy I am. It looks amazing. Few wee (happy) tears on the way home. Thank you so much. p.s. thank you from my "Mum" too xxx


Genna design recently carried out a repair on my wife's engagement ring. I could not fault Genna's workmanship and the cost of the repair was very competitive. I would not hesitate to return in the future.


I had a fantastic time on Saturday, thanks Genna for being patient. Love my ring. Robert asked what I was making next so I might be back. Thanks once again for a great day x


Had a lovely day with Genna making our wedding rings! What a great touch to add to our special day! Would definitely recommend her to anyone looking to make their wedding rings, more than just a ring!

Stephanie 2018

Genna created my engagement and wedding ring and they are absolutely beyond perfect! She really took her time at the initial consultation and went over all of the tiniest details - when we got the pictures of the finished rings I was totally blown away - they were exactly what I had pictured in my head, if not better!!


Genna, it was lovely to meet you last evening and I just wanted to drop you a line to say thank you for the beautiful necklace. It is truly gorgeous. What a talent you have. I've not taken it off since last Thursday! I was even wearing it for Crufts all weekend!

Keep following your dream!

Jenny Campbell 2018

Really enjoyable and educational day, we both had loads of fun. Would recommend to anyone looking to make there own personalised ring

Gordon & Gill

As Alison and Ron’s neighbours we have witnessed first hand this special and devoted love and the beautiful commission pieces you made reflect beautifully their enduring love . Alison wears them with humble pride.


Today my mother enjoyed her Christmas treat from us – a four hour ring making class with jeweller Genna Delaney. She totally loved it and has made a wonderful ring. She reckons Genna is a natural teacher. As a former head teacher she’s good at spotting such talents. If you want to learn jewellery making then Genna is the person to see!

Prof Mike Press

Whoah this blog is fantastic. I love reading your posts. Keep up the good work! You know, a lot of people are searching around for this information, you can aid them greatly.


I'm over the moon with my ring! Thank you so much for creating such a beautiful piece which means so much to me. I absolutely love it.

Irene 2018

Thanks so much for the beautiful ring I bought yesterday!! Will be in touch about a commission a piece soon!!

Julia Wang, NY

Genna has lots of lovely jewellery to buy. The best things are bespoke though. She made me a few unique items using much loved heirlooms and updating them.

Bonnie Lee, TX