Rebranding from Genna Design to Genna Delaney Jewellery Artist - Genna Delaney Jewellery Artist

Rebranding from Genna Design to Genna Delaney Jewellery Artist

Genna Design logo colour



If you have been following my jewellery brand for a while, you may have noticed a new look in my brand and new website design.

I have been in business since October 2006, and set up as Genna Design with the website I have always kept changing, evolving and have kept moving forward. A lot has happened in business over the years with the growth of social media, and with new styles, innovative technology and growing competition in the jewellery trade you have to continue to develop new ways of working.

So in 2018, with 12 years in business, I felt change was needed. In February I took part in a 12 week, intensive Accelerator Business Course at Elevator, the Centre of Entrepreneurship. This gave me time to take a step back and really look at where I want to move my business forward.

me pitching at Elevator

My mentor Andy had a session with me and asked what my passion was. I said I wanted to be a jewellery artist, producing really artistic, statement pieces for individual clients. I want people to value my artistry and be able to charge luxury brand prices. I want people to commission me because they love my artistry. I want to help people feel good about themselves and be comfortable in their own unique style.

I never wanted to focus on making mass produced jewellery, but having my jewellery stocked in galleries and doing little craft fairs, lead me down a more commercial path. I have always focused on making high quality, original, one off and bespoke pieces and am now pushing myself towards my passion of creating a luxury, international jewellery brand. I have always offered a personal, one to one service with my clients. After all people buy from people and I want to focus more on working with individual clients, selling directly to you. So instead of being called Genna Design, I wanted my brand to relate to my brand values of a personal service.

So I decided to change the brand to Genna Delaney – jewellery artist as you are buying work designed and handcrafted by me. I thought Genna Design sounded a bit impersonal. Although I produce lots of different designs, each piece is a work of art that should be worn and adored. So the artistic value should be empathised over a design, as each of my bespoke and statement pieces are completely one off, wearable art pieces. My new logo was designed by Wendy Maltman from The Malting House Design Studio. I think Wendy has done a great job with my logo and it represents the high-end, luxury, art jewellery brand that I’m going forward with.

Feel free to let me know what you think of my new website. I’m always looking for feedback and ways of improving my business.


Can't thank you enough it was exactly as we asked for and a lot more x better start saving for the Eternity ring you're going to be making next for June .... a very happy couple xx


My family bought me a voucher for a 1:1 workshop to make a silver ring for my Birthday. Genna's workshops are informative in the process of jewellery making and good fun. Genna has a lovely teaching style.

Best of all you go home with a beautiful ring you made.

I would definitely do another workshop and if I could give Genna 10 stars I would. Thank you.


Picked up my Wedding Ring today and words can't describe how happy I am. It looks amazing. Few wee (happy) tears on the way home. Thank you so much. p.s. thank you from my "Mum" too xxx


Genna design recently carried out a repair on my wife's engagement ring. I could not fault Genna's workmanship and the cost of the repair was very competitive. I would not hesitate to return in the future.


I had a fantastic time on Saturday, thanks Genna for being patient. Love my ring. Robert asked what I was making next so I might be back. Thanks once again for a great day x


Had a lovely day with Genna making our wedding rings! What a great touch to add to our special day! Would definitely recommend her to anyone looking to make their wedding rings, more than just a ring!

Stephanie 2018

Genna created my engagement and wedding ring and they are absolutely beyond perfect! She really took her time at the initial consultation and went over all of the tiniest details - when we got the pictures of the finished rings I was totally blown away - they were exactly what I had pictured in my head, if not better!!


Genna, it was lovely to meet you last evening and I just wanted to drop you a line to say thank you for the beautiful necklace. It is truly gorgeous. What a talent you have. I've not taken it off since last Thursday! I was even wearing it for Crufts all weekend!

Keep following your dream!

Jenny Campbell 2018

Really enjoyable and educational day, we both had loads of fun. Would recommend to anyone looking to make there own personalised ring

Gordon & Gill

As Alison and Ron’s neighbours we have witnessed first hand this special and devoted love and the beautiful commission pieces you made reflect beautifully their enduring love . Alison wears them with humble pride.


Today my mother enjoyed her Christmas treat from us – a four hour ring making class with jeweller Genna Delaney. She totally loved it and has made a wonderful ring. She reckons Genna is a natural teacher. As a former head teacher she’s good at spotting such talents. If you want to learn jewellery making then Genna is the person to see!

Prof Mike Press

Whoah this blog is fantastic. I love reading your posts. Keep up the good work! You know, a lot of people are searching around for this information, you can aid them greatly.


I'm over the moon with my ring! Thank you so much for creating such a beautiful piece which means so much to me. I absolutely love it.

Irene 2018

Thanks so much for the beautiful ring I bought yesterday!! Will be in touch about a commission a piece soon!!

Julia Wang, NY

Genna has lots of lovely jewellery to buy. The best things are bespoke though. She made me a few unique items using much loved heirlooms and updating them.

Bonnie Lee, TX