Tips For Success - Genna Delaney Jewellery Artist

Tips For Success
Dundee And Angus College Gradyne Campus

Dundee And Angus College Gradyne Campus

I recently got asked to give a talk to the art students of Dundee and Angus College as part of their “Motivate Me” programme. Although it was a positive talk I didn’t want to give a false sense of security to them as running a creative business is not easy. It takes a lot of blood, sweat and tears! But it’s definitely worth it being your own boss. (though my boss can be a B@~#h sometimes!)

I’m a believer in giving advice and passing on knowledge to others, so here are some tips that I gave to the students and would like to share with you. If you are thinking of setting up your own creative business you must have passion and ambition, be willing to work extremely hard and have motivation to succeed.

Tips for success

– Find your passion and create things you are good at and enjoy making/doing

– Work out what it is you want to do in life and set goals – where are you now and where do you want to be? (Do this for business and your personal life)

– Plan ahead, write lists and set deadlines to achieve your goals

– Be different, always have your own style and never copy anyone else, don’t make something because someone else tells you to (unless it’s for a client!)

– Listen to your gut feeling;

– Don’t be afraid to take risks, if you don’t you’ll never push yourself forward

– It’s ok to make mistakes – you learn from these, move on and make things better

– Look for a gap in the market – be innovative, use new materials/new technologies, research the industry

– You need to put a lot of hours before you even make money

– Realise that probably only 25% of your practice will actually be making and creating. The rest of your time will be spent on marketing, promotion, exhibiting, meeting clients, doing your accounts, admin, etc, etc,

– Apply for as many awards and competitions as you can, this helps raise your profile

– Network with other artists and attend creative workshops, build up contacts as setting up in business can be very isolating and lonely

– Apply for an internship get experience in the industry.

Genna Design is currently looking for a jewellery summer intern so get in touch and apply here.

Useful contacts

If you would like to find out more helpful tips and advice on running a creative business, then Like and follow Genna Design on Twitter and Facebook or sign up to the mailing list.
Thanks for reading,

Now Go Make Something Great!


Can't thank you enough it was exactly as we asked for and a lot more x better start saving for the Eternity ring you're going to be making next for June .... a very happy couple xx


My family bought me a voucher for a 1:1 workshop to make a silver ring for my Birthday. Genna's workshops are informative in the process of jewellery making and good fun. Genna has a lovely teaching style.

Best of all you go home with a beautiful ring you made.

I would definitely do another workshop and if I could give Genna 10 stars I would. Thank you.


Picked up my Wedding Ring today and words can't describe how happy I am. It looks amazing. Few wee (happy) tears on the way home. Thank you so much. p.s. thank you from my "Mum" too xxx


Genna design recently carried out a repair on my wife's engagement ring. I could not fault Genna's workmanship and the cost of the repair was very competitive. I would not hesitate to return in the future.


I had a fantastic time on Saturday, thanks Genna for being patient. Love my ring. Robert asked what I was making next so I might be back. Thanks once again for a great day x


Had a lovely day with Genna making our wedding rings! What a great touch to add to our special day! Would definitely recommend her to anyone looking to make their wedding rings, more than just a ring!

Stephanie 2018

Genna created my engagement and wedding ring and they are absolutely beyond perfect! She really took her time at the initial consultation and went over all of the tiniest details - when we got the pictures of the finished rings I was totally blown away - they were exactly what I had pictured in my head, if not better!!


Genna, it was lovely to meet you last evening and I just wanted to drop you a line to say thank you for the beautiful necklace. It is truly gorgeous. What a talent you have. I've not taken it off since last Thursday! I was even wearing it for Crufts all weekend!

Keep following your dream!

Jenny Campbell 2018

Really enjoyable and educational day, we both had loads of fun. Would recommend to anyone looking to make there own personalised ring

Gordon & Gill

As Alison and Ron’s neighbours we have witnessed first hand this special and devoted love and the beautiful commission pieces you made reflect beautifully their enduring love . Alison wears them with humble pride.


Today my mother enjoyed her Christmas treat from us – a four hour ring making class with jeweller Genna Delaney. She totally loved it and has made a wonderful ring. She reckons Genna is a natural teacher. As a former head teacher she’s good at spotting such talents. If you want to learn jewellery making then Genna is the person to see!

Prof Mike Press

Whoah this blog is fantastic. I love reading your posts. Keep up the good work! You know, a lot of people are searching around for this information, you can aid them greatly.


I'm over the moon with my ring! Thank you so much for creating such a beautiful piece which means so much to me. I absolutely love it.

Irene 2018

Thanks so much for the beautiful ring I bought yesterday!! Will be in touch about a commission a piece soon!!

Julia Wang, NY

Genna has lots of lovely jewellery to buy. The best things are bespoke though. She made me a few unique items using much loved heirlooms and updating them.

Bonnie Lee, TX