What Is Crowdfunding? - Genna Delaney Jewellery Artist

What Is Crowdfunding?
3D Printed Jewellery Software And Equipment

3D Printed Jewellery Software And Equipment

What is Crowdfunding?

Some of you may know what crowdfunding is but others might not have heard of this type of funding.

So what actually is Crowdfunding all about?

“It’s the practice of funding a project or venture by raising monetary contributions from a large number of people, typically via the internet. One financial expert describes it as “large groups of people combining their economic power to support an organization, company or project they believe in.”

The crowdfunding model is fueled by three types of actors: the project initiator who proposes the idea and/or project to be funded; individuals or groups who support the idea; and a moderating organization (the “platform”) that brings the parties together to launch the idea.

In 2013, the crowdfunding industry grew to be over $5.1 billion worldwide.” this was taken from wikipidia


Are you someone who likes to help other people succeed in their dreams and goals? Then crowdfunding is for you!

There are various types of crowdfunding campaigns including Rewards Based, Equity, Debt based, Litigation and Charity. But I’d like to focus on rewards based in this post.

So rewards based crowdfunding is when people raise money to fund their new project, or innovative product. And the supporters get something in return for pledging their hard earned money based on how much they donate.

Campaigners come up with a list of pledges which they can give to their supporters. These could include products, experiences or other incentives to entice the supports to pledge their money. Pledges can range from as little as £1 up to £100s or £1000s.

There’s also various crowdfunding portals/platforms set up. In 2012 there were over 450 to choose from. So how do you know which one to choose?

You need to do your own research and find out which platform is most suitable for the type of project you are doing. There’s crowdcube, bloom, seemr and Kickstarter just to name a few. You can start researching these platforms to get you started.

Why do people launch a crowdfunding campaign?

Bands such as Marillon, Hardcore Superstar, Wednesday 13 and singer song writers have used crowdfunding to fund their new album. Authors /Writers have used crowdfunding to launch and publish their new book. Gaming companies have used it to launch their new game. Artists use it to create new work or to purchase new tools, businesses use crowdfunding to raise money to help grow their firms. Even movies have raised money through crowdfunding to create their film. It can be used no mater how big or small your idea/business is.

It really is a fantastic way to raise money, create/raise awareness of your work, brand, project. But it is a lot of work to raise awareness and if you don’t get the full amount of your pledged funding, you don’t get a penny. The supporters don’t get charged and nothing happens.

But if the campaign is fully funded within the specified timescale then the money gets deducted off the supporters account at the end of the campaign.

Sometimes campaigns can be really successful. For example the

Trilobite Plushie – a new Paleozoic Pal

is only asking for $6500 and the campaign was is still running and is successfully backed $27,839 with 6 days to go.

What are the benefits for supporters or backers of my campaign?

By supporting the campaign you will allow people to be educated, will help support a new era of jewellery designers and will encourage the creative community of Dundee to grow.

You will be able to learn new skills, experience new technology and play with the innovative Anarkik 3D Cloud 9 software. You will be able to design a small object which will be 3D printed and posted out to you.

You’ll get the chance to learn directly from one of Dundee’s most successful and longest established jewellers and have your own ring which you have made to take home with you. Being part of this amazing event will give you the opportunity to be involved in new innovative experiences within the creative industry. You’ll also be able to meet me, visit my studio and experience the world of a jeweller. Or come for a VIP trip to the Edinburgh festival to see my jewellery stand and you will be treated to lunch!

You’ll also get that warm fuzzy feeling inside knowing that you have supported a small creative business in advancing to a new level. Just one donation will help the creative community to grow.

It would be absolutely fantastic if my Kickstarter campaign is successful. I’m only asking for £1500 so that I can purchase new innovative software so that I can push my work to a new level, incorporating new technology with my handmade skills. But this is just the start of my project, my big goal is to open up an educational/ retail space which will bring community, artists and the public together.

You can help support my campaign here

Please spread the word it will only take 150 people pledging £15 each to allow an artist/designer achieve her goal. Thanks so much x


Can't thank you enough it was exactly as we asked for and a lot more x better start saving for the Eternity ring you're going to be making next for June .... a very happy couple xx


My family bought me a voucher for a 1:1 workshop to make a silver ring for my Birthday. Genna's workshops are informative in the process of jewellery making and good fun. Genna has a lovely teaching style.

Best of all you go home with a beautiful ring you made.

I would definitely do another workshop and if I could give Genna 10 stars I would. Thank you.


Picked up my Wedding Ring today and words can't describe how happy I am. It looks amazing. Few wee (happy) tears on the way home. Thank you so much. p.s. thank you from my "Mum" too xxx


Genna design recently carried out a repair on my wife's engagement ring. I could not fault Genna's workmanship and the cost of the repair was very competitive. I would not hesitate to return in the future.


I had a fantastic time on Saturday, thanks Genna for being patient. Love my ring. Robert asked what I was making next so I might be back. Thanks once again for a great day x


Had a lovely day with Genna making our wedding rings! What a great touch to add to our special day! Would definitely recommend her to anyone looking to make their wedding rings, more than just a ring!

Stephanie 2018

Genna created my engagement and wedding ring and they are absolutely beyond perfect! She really took her time at the initial consultation and went over all of the tiniest details - when we got the pictures of the finished rings I was totally blown away - they were exactly what I had pictured in my head, if not better!!


Genna, it was lovely to meet you last evening and I just wanted to drop you a line to say thank you for the beautiful necklace. It is truly gorgeous. What a talent you have. I've not taken it off since last Thursday! I was even wearing it for Crufts all weekend!

Keep following your dream!

Jenny Campbell 2018

Really enjoyable and educational day, we both had loads of fun. Would recommend to anyone looking to make there own personalised ring

Gordon & Gill

As Alison and Ron’s neighbours we have witnessed first hand this special and devoted love and the beautiful commission pieces you made reflect beautifully their enduring love . Alison wears them with humble pride.


Today my mother enjoyed her Christmas treat from us – a four hour ring making class with jeweller Genna Delaney. She totally loved it and has made a wonderful ring. She reckons Genna is a natural teacher. As a former head teacher she’s good at spotting such talents. If you want to learn jewellery making then Genna is the person to see!

Prof Mike Press

Whoah this blog is fantastic. I love reading your posts. Keep up the good work! You know, a lot of people are searching around for this information, you can aid them greatly.


I'm over the moon with my ring! Thank you so much for creating such a beautiful piece which means so much to me. I absolutely love it.

Irene 2018

Thanks so much for the beautiful ring I bought yesterday!! Will be in touch about a commission a piece soon!!

Julia Wang, NY

Genna has lots of lovely jewellery to buy. The best things are bespoke though. She made me a few unique items using much loved heirlooms and updating them.

Bonnie Lee, TX